Marketing Plan For A Successful Coffee Shop - 1105 Words

Chris Crosser is one of the most successful interpreters under the age of thirty. He started his career in photography based on his love for it and wanting to capture the world. He once said that â€Å"opportunities don’t happen you create them†. What this quote is saying is to peruse dreams. Businesses do not create themselves if someone wants to start a business they have to be prepared. They can not just start a business without a good strategy; they have to have preparations in place in order for the business to become very successful. For example, the Starbucks Company started with one store in Pike Place Market in Seattle, Washington in 1971. Starbucks now has over 21,000 stores in 65 different countries. To achieve this level of success, one must have a good business plan, excellent marketing materials, and a consistent quality product. The first step to running a successful coffee shop is to create a good business plan. Some steps that go into making a business plan include; figuring out how many products to sell and how much each product is going to be sold for. Market research is important here to determine the customer base and how much they would be willing to pay for the product. In order to manage the level of debt and keep it at a minimum before opening up the business, one must think of ideas that will keep the cost down, such as not buying the most expensive coffee machine on the market or buying a brand new building and having to start from scratch. Also,Show MoreRelatedMkt421 Marketing Mix Paper1370 Words   |  6 PagesMarketing Mix Paper Brian Morales MKT 421 October 15, 2012 Kim Houseman Marketing Mix Paper Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. 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Since the opening of its first coffeehouse in 1992, Pacific Coffee has provided world-class coffee to satisfy Hong Kongs growing demand for specialty coffee beverages, and served as a urban oasis for customers wishing to have a moment of peace in their busy, hectic life. 2. Existing Business Portfolio In addition to world-class coffee, great food and comfortable surroundings, Pacific Coffee also strives toRead MoreWhile Your Healthcare Practice Needs a Marketing Plan Essay1135 Words   |  5 PagesNeeds a Marketing Plan Angela Bostick-Dixon Ashford University Strategic Planning amp; Marketing in Health Care MHA 626 Cynthia Davis November 27, 2011 Why Your Healthcare Practice Needs a Marketing Plan The business plan of any organization can only occur after a successful strategic plan is form and securely in place. The strategic plan in any corporation, organization, and small business ventures has a vision on where this organization needs to be in the future. â€Å"The strategic plan isRead MoreBiz Cafe Reflections Essay953 Words   |  4 Pageshow we made Coffee Connection run as a successful coffee shop. In this paper, I will also discuss my thoughts on teamwork and the significant factors of running a small business. My Biz Cafà © Simulation Learning Experience Taking part in the Biz Cafà © simulation has been one of the most motivating, enjoyable and enriching learning tools that I have ever been given the opportunity to utilize. It actually gives you the surreal feeling that you are really running your own coffee shop business. IRead MoreSwot Analysis957 Words   |  4 Pagesmultiple business plans that were offered, I went with Jolly s Java and Bakery for my SWOT analysis. 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The Peterbridge coffee shop was a comfortable place to meet friends and to relax

5 Year High School Free Essays

Daniel Kim 12-5-11 Honors English, period 5 High school essay Educators have been recently debating whether or not to extend the four years of high school to five years. They have argued that students need the extra year to have more time to achieve all that is expected of them. Yet, others have argued that the percentage of high school dropouts would increase, because the students would lose interest in their education, and will eventually drop out of high school. We will write a custom essay sample on 5 Year High School or any similar topic only for you Order Now Considering all the pros and cons, such as economics, student voice, and curricular plan, sustaining the school year duration of four years would be the most sufficient choice. High schools do have a limited amount of money that is accessible to them. Most schools already struggle to keep the required four years of education in their system. Adding another year would devastate many schools in the United States of America. High schools would have to make major decisions to cut funds in categories such as sports, materials, and hours in a school day. Not to mention that having another whole class of roughly 300 students would require more staff, consequently costing the district more money. Students should have a part in making the decision to either keep the current four-year curriculum, or to extend it to five years. If school boards do decide to extend the duration of high schools without the opinions of high school students themselves, students surely would not just sit quietly about the decision. Four years is plenty of time to achieve what students need to learn in high school. Instead of looking at the decision to increase the duration of high school, educators should be looking at how to increase the efficiency of education throughout the four years of high school. Although adding a whole year of high school would allow teachers more room to teach what they are required to teach, it can also disrupt the smooth flow of education that is being handed to us already. Students who already entered college would be behind a year of education. Educators argued that colleges would like to see high school students develop more in a longer period of time, but having five years of high school would shorten the numbers of students in each class, and when it comes to their senior year, the population would be extremely low. Reviewing the cons of adding another school year to high school, it is clear that educators should not intervene with the current four-year duration of high school. Educators must look at this decision in different perspectives, such as the views of students, because this decision could result in one of the biggest mistakes in education. How to cite 5 Year High School, Papers

Transactional and Transformational Leadership

Question: Discuss about the Transactional and Transformational Leadership. Answer: Introduction: Keeping the boat afloat is the main principle that is usually followed by the leaders who believe in the transactional leadership. This leadership style mainly believes in maintaining the normal flow of operations in a particular workplace by using a checklist of disciplinary powers. They often take the help of array of incentives that are believed by them to motivate the performance of the employees. The leaders believing in transactional leadership help in motivation of subordinates through the provision of rewards so that they can be encouraged for better results (May et al., 2014). They mainly do not believe in development of a strategy and following such strategy in leading the organization towards making the organization the peak of the zenith. In place they remain more concerned with the everyday flow of work so that it may be conducted smoothly without the rising of any severe issues (Antonakis House, 2014). On the other hand, the transformational is quite different from the transactional leadership. It is different in the sense because besides guiding his team in the day to day chores, the leader also encourages his team to participate in developmental strategy preparation (Avolio Yammarino, 2013). They mainly believe in guiding the team in such a way so that the workers can not only accomplish his daily workload but also work in such a way so that it can flourish towards a better level helping the organization to reach its objectives. This style of leadership mainly focuses on effective team building and providing them with motivation towards achieving excellence in their work fields. They also influence collaborative movements within the employees in the team at different levels of the organizational sectors so that the organization can achieve its mission easily and its vision gets also accomplished. This leadership also provides enough scope for both the personal and professional g rowth for each of the employees whose effect is very well reflected in their skills and achievements (Rich, 2014). While analyzing both the leadership critically, it can be easily stated that a leader supporting the transformational leadership would definitely be entertained by the organization and its higher authority. Several of the reasons can be stated which will back it up. This leadership is important in the sense that it not only helps the employees to complete their regular courses of work and be productive but also helps in developing strategies which help in achieving the companys objectives successfully. Such leadership always tends to develop a very ambitious environment where the workers regularly face various challenges to meet them. In turn, the workers become more diversified in their experiences in handling out various situations and tasks (Dumdum, Avolio Avolio, 2013). They also learn how to perform tasks in a strategized and collaborative teamwork so that the tasks are not only completed but also help the organization to observe better profit margin leading to success in globa l market making the organization a flourishing one (Kark Shamir, 2013). A number of qualities should always be possessed by the leaders so that the person can become successful in leading a team towards greater efficiency. A strict focus, less distraction and selective ignorance are the first to be noted. Besides confidence in himself of achieving the mission and marinating transparency in his activities and decisions would help his team to realize the goals clearly. Integrity, inspiration and passion to achieve a challenging task often make him a true figure. Innovative mind of the leader is another quality. Other attributes would include patience and stoicism. The leader should also display authenticity, decisiveness and open mindedness while collaborating with the team members. Being personable is another attribute. Other qualities for being an effective leader would also include empowerment, positivity, generosity and persistence (Day et al., 2014). Being insightful in every of the objectives set would help him to plan in a way that would provide him success. Communication is one such area where the leaders should be well versed in. Besides, accountability should also be practiced by him in order to be labeled as an effective leader. The above mentioned qualities when present in a leader help the leader to guide a team effectively. If the leadership model possess a correct focus, it would be helpful for the team members to understand their goals and work accordingly. A confidant leader would have his aims set and thereby can determine how to achieve the goals through correct input from the team members. Transparency in his work would help the workers to be clear in their approach. Integrity in his approach will help to build a bond with the team members who will be based on truthfulness and thereby a stable work environment can be maintained which would be free from any sort of discrepancies (Komives Wagner, 2016). Besides his passion will drive him to achieve the companys mission through a strategic development and will help to exercise his innovative plans and ideas in his work plan to thrive towards betterment. Patience and stoicism will help the leader to guide the team even if the assigned project failed mi serable rather than getting excited and being down. Patience will help him to guide the team members in the crisis period so that they can revive back. Maintaining authenticity in different assignments would help the team members to rely on him and would in turn result the team members to maintain a relation of trust and bonding. His open mindedness would help the members to discuss their fear, weakness and strengths irrespective of the feelings that how the leader would react. His positivity and generosity would influence the team members not to lose hope or get demoralized but run towards success. His decisiveness and empowerment would help to implement a strong hold on the team members which would help him to govern each and every aspects of to team towards development (Lussier Achua, 2015). Lastly his accountability for the decisions he had taken and his power of communication would help to lead the team towards betterment and help the organization to flourish in the coming yea rs. Effective leadership plays a great role in bringing out the best performance of the team members and also helps in achieving the companys vision at a much faster rate. Since effective leadership brings out the best character and personal skills of each and every team members, hence the quality of the work produced by the team members both at an individual level and also at collaborative team performance remains very high. Their communication helps in preparing an attractive and mobilizing path that acts as a challenge for the team members. Therefore the team does not get burned put or bored of the regular day chores, rather finds every day as interesting and challenging (Goleman, Boyatzis Mckee, 2013). The team gets focused in obtaining the set up results that were planned to achieve the maximum success. Effective leadership has also been successful in increasing the organizational capacity through the implementation of innovative inputs that have a very positive impact on the envir onment of the workplace. Effective leadership also results in the creation of proper attraction, inspiration and management of talent producing the utmost result leading to higher productivity. Effective leadership also helps in making the team member competent but in a positive way so that best results can be obtained from the the team members helping to meet the profit margin. A high performance team maintains a profile that portrays definite roles and specific talents and skills which usually remains focused at a particular goal that the organization wants to achieve. They usually maintain a strong bond among the team members with high knit collaborative approach that shows high innovative outlooks. This is mainly done to achieve superior results which are maintained with a tight knit perspective that helps them to face any challenges with courage and honesty and surmount any barriers that prevent from achieving the organizations vision. People in a high performance team are usually multi talented and highly skilled and remain capable of interchanging roles (Petrovsky, James Boyne, 2015). They possess robust methods of resolving issues efficiently in order to prevent it from obstructing the smooth flow of work in the work environment. The team not only harbors individual having their high enthusiasm, but also maintains a team bonding that has clear sense of focus and intense energy to achieve the companys mission and vision. Reference: Antonakis, J., House, R. J. (2014). Instrumental leadership: Measurement and extension of transformationaltransactional leadership theory.The Leadership Quarterly,25(4), 746-771. Avolio, B. J., Yammarino, F. J. (Eds.). (2013). Introduction to, and overview of, transformational and charismatic leadership. InTransformational and Charismatic Leadership: The Road Ahead 10th Anniversary Edition(pp. xxvii-xxxiii). Emerald Group Publishing Limited. Daft, R. L. (2014).The leadership experience. Cengage Learning. Day, D. V., Fleenor, J. W., Atwater, L. E., Sturm, R. E., McKee, R. A. (2014). Advances in leader and leadership development: A review of 25years of research and theory.The Leadership Quarterly,25(1), 63-82. Dumdum, U. R., Lowe, K. B., Avolio, B. J. (2013). A meta-analysis of transformational and transactional leadership correlates of effectiveness and satisfaction: An update and extension. InTransformational and Charismatic Leadership: The Road Ahead 10th Anniversary Edition(pp. 39-70). Emerald Group Publishing Limited. Goleman, D., Boyatzis, R., McKee, A. (2013).Primal leadership: Unleashing the power of emotional intelligence. Harvard Business Press. Kark, R., Shamir, B. (2013). The dual effect of transformational leadership: Priming relational and collective selves and further effects on followers. InTransformational and Charismatic Leadership: The Road Ahead 10th Anniversary Edition(pp. 77-101). Emerald Group Publishing Limited. Komives, S. R., Wagner, W. (Eds.). (2016).Leadership for a better world: Understanding the social change model of leadership development. John Wiley Sons. Lussier, R. N., Achua, C. F. (2015).Leadership: Theory, application, skill development. Nelson Education. May, D., Peus, C. V., Frey, D., Kerschreiter, R. (2014, January). Follower Perspectives on Transformational and Transactional Leadership. InAcademy of Management Proceedings(Vol. 2014, No. 1, p. 11795). Academy of Management. Petrovsky, N., James, O., Boyne, G. A. (2015). New leaders managerial background and the performance of public organizations: The theory of publicness fit.Journal of Public Administration Research and Theory,25(1), 217-236 Rich, P. B. (2014).The impact of the relationship between ethical leader behavior, transformational leadership, and organizational performance moderated by organizational hierarchy(Doctoral dissertation, CAPELLA UNIVERSITY).